Ad impact

About 2 years ago I promoted my apps with ad banners on some websites and my conclusion was that it doesn't work that way. So why did I do it again?

In January, after working full time on my apps for about 4 months, app sales remained flat despite multiple major app upgrades. I decided to give online ads another try.

What did I do differently?
1. I carefully selected just 2 sites with a specific target audience in mind.
2. A friend of mine (a marketing guru) helped in determining the ad content
3. I hired a designer to make the ads
4. Each ad promoted 2 apps (using animated GIFs) instead of 1
5. Ads were only shown to people who own at least 1 iOS device

For a period of 6 months, Scotty and GeoTagr are promoted on iPhoneography, the no. 1 site for iPhone users interested in photography. In April, PhotoMeta and GeoTagr were promoted on Digital Photography School (DPS), a wildly popular site targeting advanced amateur photographers. Ads on DPS (250 000 impressions) were only displayed on iOS devices.
Both ads had a clear impact on app sales, but not the huge spike I was hoping for. I spent about 3000$ on the ads (that includes the designer) and that's roughly what I made on my apps the past 2 months. It's impossible to measure what percentage of those sales are a direct result of the ads, but I assume that in the long term the ads will have a slight positive effect on sales.

Freelance

When I lost my job 6 months ago, I used that opportunity to become a full time iOS app developer. I executed my original plan and although I saw an increase in app revenue, it's not sufficient to make a living from it. In the first 5 months app sales remained more or less the same (~ 20€/day) although my apps made huge leaps forward in terms of functionality.
Mid march, I started an ad campaign on iPhoneography and spent 2 days doing nothing but contacting bloggers, magazines and photography experts to promote my apps. That resulted in a number of publications and a noticeable increase in app sales.

After a week, the upward trend stopped and sales went down again. The downward trend stabilized when a 30-day ad campaign went live on Digital Photography School. If sales stay stable for 30 days, that will be hardly sufficient to break even on the ad campaign costs. But I'll elaborate on that in a future blog post.

I consider the last 6 months a very valuable investment. I already had 3 years of experience with iOS development in my spare time, but those extra 6 months of full-time iOS development gave me the opportunity to dig deeper in certain areas of iOS.

I'm now available for freelance iOS work. Contact me if you're looking for an experienced iOS developer with a proven track record as overall software engineer.

Publications

Although I'm 100% behind each and every app I have in the App Store, it always feels good if someone else confirms that you did a good job. In that regard, I was spoiled the last couple of weeks with blog posts on CNET, macstories, iPhoneography, Pixiq, maclatino, taptaptap and an ApertureExpert training session where GeoTagr plays a main role.

What's new for me though is that Scotty and PhotoMeta are now also featured in an e-book and a printed magazine respectively.

Uwe and Bettina Steinmueller cover Scotty as one of the specialty apps in their e-book "Phone Artistry ~ The Art and Craft of iPhone Photography". They asked me to keep them up-to-date on new Scotty features as they will update their e-book as the app evolves over time. Cool.

Image & Nature is a different story. It's a printed magazine distributed in France, Switserland, Belgium and Luxemburg targeting nature photographers. They cover PhotoMeta in their latest edition that came out a couple of days ago.

Camera+ integration

The moment tap tap tap announced the availability of the Camera+ API, I knew that Scotty was a perfect app to integrate with Camera+. I'm using the Camera+ app myself and it always bothered me that I had to save the Lightbox photos to the Camera Roll before I could transfer them.

The Scotty workflow is a perfect fit for Camera+ integration. In the list of photo sources I just added an extra section for the Camera+ Lightbox, but only if the Camera+ app is installed on your device. If you're not a Camera+ user, the integration is completely invisible.

When you select "Lightbox", Scotty goes to the background and the Camera+ app becomes active. The contents of the Lightbox are presented and you just tap on the photo you want to transfer. Camera+ exports the photo to Scotty which in turn transfers the photo to the originally selected destination.

For the moment the Camera+ API has no support for selecting multiple photos, but they have plans to add that feature in a future Camera+ version.  

To celebrate this very special version, Scotty is on sale for a limited time for just 0.99$.

Spread the word!

In-app purchase vs. paid

A couple of months ago I published some stats about the PhotoMeta in-app purchase. 

In the mean time I changed my strategy. 8 weeks ago PhotoMeta became a paid app instead of a free app with an in-app purchase. The price of the app ($2.99) is the same as the price of the former in-app purchase. So how did this work out so far?

As you can see the number of paid downloads are significantly lower than the number of in-app purchases in the last 8 weeks before the change. However, I'm going to stick with the paid app for the following reasons:

• No more 1-star reviews from users who downloaded a free app and feel mislead because an in-app purchase is required for the "full" version
• PhotoMeta is targeted at advanced amateur and professional photographers spending hundreds/thousands of dollars on gear every year. Paying $2.99 for a useful app shouldn't be a problem.
• The in-app figures are slightly distorted because they include the Christmas period