Top
« Full time | Main | The Forum »
Saturday
Sep242011

PhotoMeta iAd revenues

PhotoMeta, my first iPad app, became available in the App Store about six months ago. PhotoMeta is a photo metadata app that excels in ease of use and has a couple of unique features. But with a lot of similar apps in the App Store, I thought it would be a good idea to make it a free app with iAds and an in-app purchase. That way a lot of photography addicts would install it and give it a try. If they like it and therefor use it on a regular basis, I would earn some money via iAds. And users who don't like ads could get rid of them via the in-app purchase. Note that the in-app purchase also reveals extra functionality. It seemed the best of both worlds. 

In reality though it turned out quite differently. The PhotoMeta iAd statistics for the past 6 months are:

  • 46662 ad requests were sent from PhotoMeta to Apple's iAd servers.
  • 1022 of those requests resulted in an actual iAd banner. That's a fill rate of 2,2% which is pretty disappointing. 
  • 13 of those 1022 displayed iAd banners resulted in an actual tap on the banner. That's a click through rate of 1,27% which is pretty high.
  • People in 110 different countries are using PhotoMeta while the 1022 iAd banners where all delivered to users in the US.
  • I earned $ 2.10 with the 1022 iAd banners and 13 full screen iAds. 

A fill rate of 100% would have resulted in about $100 iAd earnings which is still rather low compared with the in-app purchase earnings (~ $1000).

What I cannot measure exactly is how many users actually bought the in-app purchase because they wanted to get rid of the iAds. I only know it's less than 20% since 80% of the in-app purchases were done outside of the US.

 

Conclusion

For PhotoMeta, iAds don't seem to be a good idea. Unless some iAd miracle happens, the next major PhotoMeta release will be without iAds. Maybe I'll make it a paid app and get rid of the in-app purchase too. Maybe I'll keep it free, but with new features "hidden" behind an in-app purchase.

What's your opinion on this? Use the comments below to ventilate your opinion.

References (2)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Football is genuinely one particular of the most significant sports in America. It has a key following.
  • Response
    Response: kids games online
    Galarina - Galarina blog - PhotoMeta iAd revenues

Reader Comments (4)

Hi, this info really helped me planning the revenue model for the app I am thinking of releasing. The "fill rate" stats actually disappointed me, but there is nothing I can do about it :(.

I don't understand when you said "I earned $ 2.10 with the 1022 iAd banners and 13 full screen iAds", do you mean your total income (after Apple's share) was $ 2.10?

Thanks again for sharing these stats.,
- Vikram

November 15, 2011 | Unregistered CommenterVikram

@Vikram

That's exactly what I meant: a total income of $2.10

November 15, 2011 | Registered CommenterChris

A friend of mine told me about your experience with iAds, and that doesn't suprise me -- I think iAds don't really have a great revenue model. (OK, for me they just bring everything I hated about Flash back to the iPhone, without the good parts). In any case, have you taken a look at this discussion thread: http://www.iphonedevsdk.com/forum/business-legal-app-store/66970-best-ad-network.html. Basically, using a library so that you can have iAds when available, but defaulting to something like MobClix can give you a much higher ad revenue. Yes, I know that "iAds" are supposed to be a better experience, but I don't think it makes a huge difference for the user; I think the only external effects is that iAds open in-app, whereas other ads tend to open Safari (not great, but not a dealbreaker). Just something to consider.

April 9, 2012 | Unregistered Commenter@dwollen

I know the library that allows you to dynamically switch between different ad providers, but I decided to go ahead with paid apps only. Having an app with ads was a nice experiment, but I feel more comfortable with ad-free apps, thereby offering a superior UX for users who want to pay a couple of bucks for a quality app.

April 11, 2012 | Registered CommenterChris

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>