PhotoMeta in-app purchase
Sunday, December 18, 2011 at 14:54 A couple of months ago I already blogged about PhotoMeta iAd revenue. Today I want to take a closer look at the in-app purchase.
The PhotoMeta in-app purchase of $2.99 has a dual function:
- Detailed metadata values become available
- iAds are no longer displayed
From the initial release of the app, I thought it would be interesting to closely follow the ratio in-app purchase / total downloads.
The chart below gives the evolution of that ratio since the PhotoMeta initial release (April 2011). Note that this is a cumulative ratio.
After a slow start, the ratio is leveling around 7%. Given the fact that the app exposes a lot of functionality in its free form, I'm convinced that 7% is a pretty good ratio.
I'm wondering how many of the remaining 93% would have paid $2.99 for the basic/free functionality. Maybe I should change my strategy in the next major PhotoMeta version, making it a paid app without iAds and without an in-app purchase. If anyone has experience with this, feel free to contact me or use the comments.
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