It just crossed my mind that being an iOS app dev has a lot of similarities with being a musician.
My record company is Apple who makes it easy for me to launch my 'songs' internationally. No worries for me about sales and payment (the App Store), it's all handled by my 'label'. And if I'm lucky the'll even do some promotion (New & Noteworthy section).
I'm not familiar with record label deals but I assume that a 70/30 split is better than what U2 or Coldplay ever negotiated. I know from colleagues that the terms are similar for the other big labels (Google, Microsoft, RIM).
The genre I'm associated with is P&V (Photo & Video) but maybe I'll experiment with Pop (Games) or World Music (Travel) in the future.
So far I haven't scored an international hit, but GeoTagr, Scotty and PhotoMeta were received well by the critics and made it to some national top charts for a short period of time.
Although I initially made cover artwork myself, I now hire a designer for that. A good looking app icon is important.